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[NFL Photo Store] Product Page
Challenge: The current experience put an undue burden on the user, including too many choices, page clutter and an unclear path to purchase.
Rationale: The product page was redesigned with the following in mind,
-Reduce page clutter
-Increase product visibility
-Offer fewer options upon page load
-Options that are visible default to most popular choices
-Allow user to “Add to cart” in one click
The attached screenshots show the transformation from Old Design to Wireframe to New Design.
